Position: Outdoor Media Marketing Professional
Department: Media
Experience: 10–12 years
Location: Lubumbashi / Kolwezi (DRC, Central Africa)
Industry: Marketing, Advertising, or Media

Role Overview:

We are seeking a seasoned Outdoor Media Marketing Professional with 10–12 years of experience to lead and execute impactful outdoor advertising campaigns. The ideal candidate will have a strong understanding of media planning, vendor management, and innovative branding strategies to drive visibility and engagement for the brand.

Key Responsibilities:

Strategic Planning:

• Develop and execute comprehensive outdoor media marketing strategies aligned with organizational goals.
• Identify optimal locations and formats for outdoor advertisements to maximize visibility and ROI.

Campaign Management:

• Oversee the end-to-end execution of outdoor advertising campaigns, including billboards, transit ads, street furniture, and ambient media.
• Collaborate with creative teams to ensure impactful ad designs and messaging.

Market Analysis & Research:

• Conduct market research to understand audience demographics, preferences, and trends.
• Analyze competitor campaigns and identify opportunities for differentiation.

Vendor & Partner Management:

• Identify, negotiate, and manage relationships with media vendors, suppliers, and contractors.
• Ensure timely delivery and installation of advertising assets.

Budget Management:

• Prepare and manage budgets for outdoor media campaigns, ensuring cost-effectiveness.
• Track and report on campaign expenses and ROI metrics.

Compliance & Quality Control:

• Ensure adherence to legal, regulatory, and company guidelines for outdoor advertising.
• Conduct regular quality checks of campaign materials and installations.

Performance Tracking & Reporting:

• Monitor campaign performance using key metrics and provide actionable insights.
• Prepare detailed reports on the effectiveness and impact of campaigns.

Team Leadership & Collaboration:

• Mentor and lead junior team members to ensure consistent execution standards.
• Collaborate with cross-functional teams including marketing, sales, and creative departments.

Qualifications & Skills:

Educational Background:

• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
• MBA/PGDM in Marketing (preferred).

Professional Experience:

• Proven experience in outdoor media marketing, with at least 5 years in a leadership role.
• Extensive knowledge of outdoor advertising formats and technologies.

Skills & Competencies:

• Strong analytical and problem-solving skills.
• Excellent negotiation and vendor management abilities.
• Creative mindset with a flair for innovative marketing strategies.
• Proficiency in marketing tools and software.
• Strong communication, presentation, and interpersonal skills.

Other Requirements:

• Ability to work in a fast-paced, deadline-driven environment.
• Willingness to travel for site inspections and vendor meetings.